The Best Way To Begin A SEO Company - Learn How To Begin A SEO Business|}
It is nearly 14 years since I formally began my search engine optimization business. I could honestly say it's one of the best things I've ever attempted to do in life. It's also one of the most painful, stressful and frustrating things things that has happened to me. So here is the brief list of what I have discovered as its first manager, CEO and adviser.
Constantly be Ready to Engage
There are tons of theories, tons of how-to heaps of revenue discussion in our day and age. Stories hold enormous weight in pinning down a potential customer to a purchase.
Exterior of a sales perspective, story-telling in your circle of friends can make a enormous influence in rippling out your company to other people. My very first enormous client (that's still my client to date) came from a short chat when driving the train on my way for my afterward day occupation. We weren't really close. I told him that I was in SEO and shared its own worth and exactly what it did for my own website. He said that he would refer me.
Turns out that he did. I must close the offer.
After that lesson, then I never ceased evangelizing.
Give Free Consultations
Yes I know, you want to get paid per hour. While it might be true that everything you understand is well worth every penny to what you're charging, totally free consultations build trust. More often than not, it's let me get the entire enterprise. Yes clients can call me late at night or early in the morning, but giving free consultations to potential customers has tremendously increased closure rate on sales.
Clients appreciate the little things. They also feel much more secure once you provide them more information about what they're getting in to and what they need to learn about other elements of internet marketing. You can leverage on giving them what they desire to understand rather than informing them vague generalities about the industry.
I have a client now that signed up to their principal product's SEO and signed up using another SEO firm to their new product's SEO. They wanted to see who's the greater SEO services supplier. While I am easily 60% more costly in my yearly retainer compared to the other SEO company, I gave away complimentary consultations to the proprietor.
"Call me anytime in the event that you need anything -- except for money." , I said. And that he did. He predicted up to wake me up often times (I sleep soundly and wake up late while he is an early bird). Nevertheless, it was all worth it.
The whole company is currently awarded to us and we're simply waiting for the purchase of another (much cheaper) SEO company to perish. I don't know if they're doing a great job or not. What I do know is that I gave out free, anytime appointment -and it worked!
It is one of my trump cards on customer acquisition.
Don't be Afraid to Jack up your Cost
You need to understand that SEO especially here in the Philippines is still known as 'fresh' by most companies. The dominant (and successful) form of advertising here is still TV. That leaves us with an 'free market' and a free market ensures that the budget is crazy.
There are companies that offer SEO for as little as $300 a month. And yes, they assert that it is white hat -- together with all the linkbuilding tricks you can ever imagine. If I attempted to pull that stunt, I'd be out of business in one month.
When I read Seth Godin's Linchpin, I understood the value of pricing. Louis Vuitton is able to charge that much because they're all because of quality and exclusivity. I want to be a company like this. That's one reason why people provide client exclusivity to their niche/industry. And we also bill premium for it.
Companies can butt-heads on decreasing prices. It can be the weapon of choice to many SEO companies. The customers win and the SEO business loses.
My weapon of choice will be increasing the standard of our solutions and building a brand. This manner, pricing is secondary and I am really pleased with the few really great clients I have.
Think like Louis Vuitton. Win.
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